Ujjwal Syal
Ujjwal Syal

About

I am Ujjwal. I build the product and I sell it.

CTO and co-founder. I build software and AI agents for Indian factories, and I run the marketing that puts them in front of the right people. This site is where I share how.

Role
CTO & co-founder, HungryBulb / Uptime Linked
Based in
New Delhi, India
Builds
Factory software, IIoT, AI agents
Also runs
The marketing that sells all of it

The short version

I started as the engineer. The marketing was forced on me.

I taught myself marketing because the product needed it, not because I set out to be a marketer. I had built MaintainMachines, a complete CMMS, in about a month. Strong product, competitive features, and almost no funnel. Nobody bought it.

So I did the marketing myself. I wrote the landing pages, sent the cold emails, and ran the Meta ads. On sales calls, prospects kept saying the emails felt written just for them. That is still how I think about it: build the thing, then make sure the right people actually find it.

These days I ship MaintainMachines, Uptime Linked, TaktBoard, and EasySalesBots. Real IoT, CMMS, and AI running on factory floors and sales teams. The marketing for them is mine too. The deeper breakdowns are on the work page.

How I work

Four things you can hold me to.

  1. 01

    Build it, then sell it. Both, yourself.

    Most founders can do one or the other. I write the code and I write the funnel, because a product nobody hears about is the same as no product.

  2. 02

    Only share what I have actually used.

    Everything on this site comes from my own products: the landing pages, the cold emails, the Meta ads. If it did not run with real money or real prospects, I do not teach it.

  3. 03

    Specific beats clever.

    A number the reader can check beats an adjective they have to trust. That is how I write copy, and it is how I write software.

  4. 04

    AI should be grounded and cheap enough to run for real.

    The agents I ship answer from a company's own data, route across models, and act: scheduling work orders, coaching reps, capturing leads. Not a wrapper around one prompt.

What I sell here

One product: the Teardown Playbook.

17 real landing pages, cold emails, and Meta ads, including my own, taken apart move by move so you can see why they worked and do it again. 91 pages, instant download, $19. Sold directly on this site, payments through Razorpay.

See the Playbook

Reach me

One person runs this. I read every email.

Business details

syalujjwal.com is run by Ujjwal Syal as an individual. Purchases are covered by the terms, refund policy, and privacy policy.

Ujjwal SyalGH-9, Paschim ViharNew Delhi, Delhi 110087India